
Harold Mitchell, Jr. bakes vegan cookies, cakes and pies
Harold Mitchell, Jr.’s vegan baking business grew out of necessity.
The Newark-based chef started to bake a cake one night only to realize he had no milk or eggs in his apartment. Mitchell decided to improvise, creating a new recipe as well as new business idea along the way.
Since then, Mitchell has expanded his repertoire of vegan treats to include layer cakes, pies, and peanut butter, oatmeal raisin and chocolate chip cookies.
Converting traditional desserts into vegan delicacies is no easy task. Once Mitchell develops a recipe, he tries it out five or six times before he is satisfied. “It’s a little more work, but it’s worth it in the end,” he says. Instead of common staples like eggs and butter, he uses ingredients like dry egg replacer, coconut oil and vegetable shortening in his recipes.
Mitchell was trained as a chef at the Elijah’s Promise Culinary Arts program in New Brunswick and at the Natural Gourmet Institute in New York. Throughout his studies, he wanted to distinguish himself from his classmates. He describes his cooking style as an “act of culinary rebellion.”
And this chef is a rebel with a cause. Mitchell suffers from several chronic diseases, and he hopes that by going into business, he can serve as an inspiration: “I want others to know that just because you have a disability doesn’t mean you can’t be successful.”

