Avoiding “Gotcha” Marketing

Comments (2) Posted By Joe on August 31, 2011 in Business Basics

In the 1950s and 60s, the conventional wisdom among marketers held that plastering a company’s logo in every place possible is the best way to lead potential customers its way. They tricked you, in a sense, into seeing an ad (Gotcha!).

The front page of NJ.Com today (pictured) suggests the designers of that site have, for some reason, retained this misguided notion. NJ.Com is the online home of the Star-Ledger, the Trenton Times, the Jersey Journal and several other of the Garden State’s most widely read papers. The logo forming the wallpaper that flanks the site’s content is that of an auto dealership owned by a former professional football player (hence the helmet).

To the visitor with some Internet savvy, the page’s design resembles something a 13-year-old might have created in 1998 in Geocities. To a casual observer, it’s simply chaotic and off-putting.

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Fruitless Job Search leads to Fruitful Business

Comments (1) Posted By Joe on August 29, 2011 in Entrepreneur Directory

Jams by Kim founder Kim Osterhoudt started her business after the financial crisis made her corporate job disappear

Jams by Kim founder Kim Osterhoudt started her business after the financial crisis made her corporate job disappear

Update: The Star-Ledger recently published a great profile of Kim. Check it out here (after you read ours, of course).

Entrepreneur University graduate Kim Osterhoudt never thought she’d start a business.

Until recently, the Belle Mead resident enjoyed the type of corporate perks and paychecks from which few walk away. But in spring 2009, her employer of 12 years — a large financial services firm seeking to cut costs— forced her into early retirement.

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Sunday Market Postponed

Comments (1) Posted By Joe on August 25, 2011 in Intersect Market
Sunday's ominous forecast has forced us to move this Sunday's market to Sunday, Sept. 17th.

Sunday's ominous forecast has forced us to move this Sunday's market to Saturday, Sept. 17th.


For months, we’d been looking forward to the market we’d planned for Sunday, Aug. 28th at Sacred Heart Church. But with Hurricane Irene threatening to bear down on the Northeast this weekend, we’ve decided to postpone it to Saturday, Sept. 17th at the same location.

We’ll have the same great vendors, entertainment, kids’ activities and food that we’d planned, but (hopefully) with less torrential rain. If you have any questions, give me a call at (609) 558-7956.

Visit this page for some tips on how to prepare for the coming storm.

Hoping to Turn Green Thumb into Greenbacks

Comments (2) Posted By Joe on August 24, 2011 in Entrepreneur Directory

Frank Schlesinger
Frank Schlesinger poses with Intersect Fund Co-Founder Joe Shure at a vending event in September 2011.

For the past several years, Entrepreneur University graduate Frank Schlesinger has spent a significant amount of time growing vegetables, slicing them up into little pieces, and stuffing them into small, glass jars.

The result is a variety of world-class salsas, relishes and pickled peppers that Schlesinger, a 49-year-old South Brunswick resident, is turning into a business.

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