Political scientists have found door-to-door canvassing is the most effective method of getting citizens to vote. Small-business owners who rely on advertising or social media ought to keep this in mind.
As this year’s election draws near, the blaring emissions of campaign message machines becoming louder by the day. Given that we have to endure the noise, we may as well try to learn something from it.
It turns out small-business owners can learn a lot from recent developments in political campaigning. They ought to pay especially close attention — as myriad political consultants and social scientists do — to research that evaluates the most effective methods of herding citizens in to voting booths on Election Day.