In Asbury Park, An Entrepreneurial Approach to Job Creation

Comments (5) Posted By Joe on February 21, 2013 in Business Basics, Partners in Empowerment

During the halcyon days of the dot-com boom, Roger Boyce shuttled between his Monmouth County home and Silicon Valley, where he worked for and founded high tech start-ups.

It was a rough commute even by New Jersey standards, but the entrepreneur kept it up for almost fifteen years before retiring from the industry in 2009.

That Boyce found himself restless after abandoning this frenetic pace should come as no surprise. Soon after returning to New Jersey, he began putting his business acumen to use in Asbury Park as an informal mentor.

Referring to the local bicycle shop with which he started, Boyce said, “I was helping them with general business coaching on a volunteer basis, then I picked up another client and another, then I had a half a dozen people I was mentoring.”


Hate Sales? Change your Attitude.

Comments (6) Posted By Joe on January 15, 2013 in Business Basics

Most small-business owners are more concerned with plying their trades than selling their services.

That’s the conclusion Michael Gerber reaches in his seminal book “The E-Myth: Why Most Small Businesses Don’t Work and What to Do About It” (Harper Business, 1990). The “E-Myth” is the false notion that it’s entrepreneurs who start most of America’s businesses.

Rather, Gerber writes, most businesses founders are good at a certain craft but fail to quality as entrepreneurs because they are ignorant or even suspicious of sales and marketing. He calls these people “technicians.”


Group Boosts Women Entreprenuers

Comments (5) Posted By Joe on January 9, 2013 in Business Basics

When the break-up of a 10-year marriage pushed Melissa Gasnick-Cloeter back in to the workforce, she chafed in companies she said reserved their most prestigious – and lucrative – positions for men.

When Gasnick-Cloeter started a business seeking autonomy and career advancement, she was dismayed to find obstacles to women’s achievement pervade the world of entrepreneurship just as they do corporations.

Lack of access to bank and investor funding and a lack of know-how when it comes to pitching businesses are two barriers Gasnick-Cloeter seeks to topple through Own It Ventures, a firm she founded approximately one year ago. The company hosts conferences, training sessions and networking events that connect women entrepreneurs to investors and retail buyers.


For Entrepreneur, Long-Brewing Dream Becomes Reality

Comments (7) Posted By Joe on December 18, 2012 in Business Basics, Entrepreneur Directory

An employee at OQ Coffee, the Highland Park cafe Intersect Fund client Ben Schellack opened last week, prepares a cup of coffee.

Lots of people dream of starting a local coffee shop, but those who have the focus, tenacity and patience to actually go through with it form a select group.

It’s one that Intersect Fund client Ben Schellack joined last week when he opened OQ Coffee at 300 Raritan Avenue in Highland Park.

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