When Ruby Wesley worked as an accountant in New York, she would bring homemade cheesecakes to the office on special occasions. Every time, someone would suggest she start a business selling them.
In 2007, she did just that.
Armed with a recipe that has been in her family for three generations, Wesley began baking cheesecakes, and her repertoire has since grown to over a dozen different types. In addition to traditional, New York-style cakes, she offers varieties such as Pecarmel (pecan and carmel), Dalmation (Oreos and fudge) and Caribbean Dream (fresh mango).
Wesley sells cheesecakes through her website — www.atasteofrubies.com — at the Raritan Bakery in Edison, and at several restaurants in Newark and Asbury Park. Since getting started, Wesley has expanded her offerings to edible party favors, mini-cheesecakes, and cupcakes.
She is also dedicated to fostering entrepreneurship in region, serving as president of the New Jersey Association of Women Business Owners chapter that covers Middlesex and Somerset counties.
“I have a passion for what I do,” Wesley says, adding that she is motivated by moral support from her family.
Eventually, Wesley plans to open a store in downtown New Brunswick.