Megan Faust, a Rutgers Business School Marketing major, helps Intersect Fund clients increase their sales.
Ask most Rutgers students about their first New Brunswick memories, and you’ll likely hear stories about Grease Trucks and late buses.
But Megan Faust’s Hub City recollections date back a bit further. A New Brunswick native, she remembers softball games at the old high school and picnics at her father’s family home on Joyce Kilmer Avenue.
Now, as Faust completes a Rutgers Business School bachelors’ degree, she flexes her marketing muscle at the Intersect Fund. Her job is to help clients increase sales and find new customers.
This means finding events — such as craft fairs and community markets — where business owners can set up shop. Faust also helps clients navigate the world of Internet sales.
In December, Faust recruited clients for the Intersect Fund’s annual Holiday Bazaar & Gala, held at New Brunswick’s Hyatt Regency Hotel. She helped them pick which products to sell, advised them about arranging their display tables and coached them on how to make and keep customer contacts.
That night, Bazaar vendors netted over $2,500 in sales.
“It is so inspiring to see people who are willing to work very hard to improve their and their family’s lives, and to be able to do what they love,” Faust says.
Faust has a long history of serving the region she calls home. Before joining the Intersect Fund, she worked for New Brunswick’s Rent Control Board. She then joined the city’s economic development office, where she signed business owners up for a state program that halved their sales tax rate.
Faust sees New Brunswick as a city on the move, becoming more vibrant as new people arrive and settle in. It’s a dynamic that she wants to be part of.
And her business focus is no accident: Faust plans to open a clothing store in the near future.
