Photo courtesy of Joelle Lynn
Action Steps is a series of one-on-one coaching sessions in which we help you get things done in your business.
Each session lasts approximately 90 minutes, and we plan them around your schedule. Feel free to have them in any order, and if you want only one, have only one. It’s up to you. Each session costs $99, but if your household qualifies as “low-income,” they cost only $39. Complete a registration form and we’ll get in touch to determine your price level.
Whether you want to grow your business or launch one, we’re here to help.
Launch your Business
Selling is tough, but until you’ve found your first customer, the business of your dreams will remain an idea. In this session, we will:
- Figure out what type of person is most likely to buy from you (your target market) and find the best way to reach them.
- Work out why a particular person would buy from you and craft a message that succinctly conveys your business’s benefits.
- Develop a sales strategy to turn potential customers into a lucrative following
With great business comes great responsibility. Learn how to:
- Set yours up the right way
- Protect yourself from liability
- Buy the right insurance
- Make sure tax time goes as smoothly as possible.
Finding your first customer is great. Finding your next hundred is even better. In this session, we:
- Analyze the customers who have already bought from you and come up with a way to find more like them
- Review several marketing tools, including social media, networking events, blogging and print advertising
- Develop a marketing plan and set sales goals
Business ownership can lead to untold wealth or crushing financial pain. In this session, we:
- Develop your financial goals and determine how your business fits into the picture (is it a full-time job, a part-time gig, a seasonal operation, etc.)
- Set profitability goals for your business and set up a way to measure the business’s performance
- Determine the major purchases your business will require
- Develop a strategy to ensure your credit and personal savings are healthy enough to make those purchases
Grow your Business
Finding your first customer is great. Finding your next hundred is even better. In this session, we:
- Analyze the customers who have already bought from you and come up with a way to find more like them
- Review several marketing tools, including social media, networking events, blogging and print advertising
- Develop a marketing plan and set sales goals
Shouldn’t you make sure your hard work is paying off? In this session, we will:
- Develop an effective bookkeeping system that will put your business’s profits, expenses and yearly revenues at your fingertips
- Review the best ways to keep your business’s books, giving you the peace of mind to focus on running your business, not worrying about it.
Sometimes, you have to spend money to make money. But if your credit is poor or your financial situation bleak, borrowing for business expenses can be costly if not impossible. In this session, we will>
- Review your credit history and suggest ways to improve your score
- Assess your financial circumstances to and develop a strategy to help you grow your savings while running your business
You would be wise to make sure the store of your dreams doesn’t drag you into a nightmare. In this session, we will:
- Determine at what point you should seek a retail space, what price you should pay, where you should look, and what questions to ask the potential landlord
- Draft a timeline that will help transition from home-based business to storefront success
Register for Fall Classes
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